Anheuser-Busch Cos. Inc. said it will quit marketing a drinking game called “Bud Pong” after discovering that some people were imbibing beer during the game instead of water, as directions specified.
The nation’s biggest brewer rolled out “Bud Pong” in July, sending kits to beer wholesalers in 18 states. The bar game is played by bouncing ping pong balls into cups of liquid, with participants taking a drink if they lose a point. Anheuser-Busch suggested players fill the cups with water. A New York Times article Sunday described players using beer instead.
“It has come to our attention that despite our explicit guidelines, there may have been instances where this promotion was not carried out in the manner it was intended,” Anheuser-Busch spokeswoman Francine I. Katz said in a statement Tuesday.
“The intent of this program was to provide adults who socialize in bars with a fun activity,” Katz said in a statement. The company said it was pulling the promotion, and did not want perceptions of the “Bud Pong” game to conflict with a $500 million campaign to promote responsible drinking, Katz said.
It is irresponsible in itself to suggest that water be used during a bar game, said Glynn Birch, national president of Mothers Against Drunk Driving.